AMSTERDAM MUSEUM
NIGHT CAMPAIGN
About
During Amsterdam Museum Night, more than 60 museums will open their doors at night. For 3 years in a row, From Form have created their campaign that captures the rich and diverse programming of the capital’s iconic event. The campaign aims to lower the threshold for young Amsterdam residents to visit museums and experience art in a playful and approachable way.
To celebrate the event’s great versatility, they focused on it’s details. Equipped with two photo cameras, they explored Amsterdam’s museums, capturing thousands of close-ups of its art, interiors, and facades. These fragments, flashes and details of museums, people, art and the city together formed a series of rich & rhythmic collages.
Why?
I admired their experimental process and the overall look and feel of this project. The textures, colours and motion graphics are really engaging and aesthetically pleasing.
MAPPING MATTERS, NELL WOOD, LBU 2025